Game Fuel PRO-AM Consumer Experience

Game Fuel PRO-AM was a live gaming event created for a beverage brand and broadcast to viewers at home. The event paired professional gamers with celebrities to present a new two-versus-two game mode and to introduce a new drink can. The studio set was lit in red and blue, the core product colours, to create a dramatic effect and to separate the two teams. Bold typography and strong colour gave the space a modern interpretation of gaming. The set was designed to read clearly on screen during the broadcast.

Game Fuel PRO-AM Consumer Experience Experiential by PepsiCo Design and Innovation was featured as an innovative example of service design by the A' Design Award. Game Fuel PRO-AM Consumer Experience Experiential was awarded the Golden A' Design Award in Event and Happening Design in 2020. The A' Event and Happening Design Award is an international, jury-voted, fair and ethical design award that rewards superior design of trade fairs, award ceremonies, festivals, conferences, exhibitions, concerts, product launches, charity events and more.

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